Nike Town on South Side
The latest attempt to combine retail and street culture is Nike Town, which opened at the Triangle Square in Costa Mesa on Saturday. It's part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has been compared to Apple's branding, as the company seeks to create a niche in a saturated market that is rapidly becoming a global phenomenon.
Nike chose Costa Mesa to open Nike Town. This is because it's a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren't surrounded by large signs. Sources familiar with the company's demographics say that the average age of Nike's Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people «to drive growth».
The brand has many options to reach this group. It has made its way into popular college student apparel like frilly sports jerseys. It also has its own line of sandals, for children, men, and women. A keystone of Nike's strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. In the case of Nike Town, this translates into young people having a place to purchase casual clothing that resonates with the sports stars they admire and respect.
Both Nike representatives and retailers praise the educational approach to marketing, especially on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
There is a strong demand for outlets that are open to younger generations in the retail sector, just as there is a need at college for Nike Town. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. By creating employment opportunities for underrepresented individuals and giving them a fair shot at success, companies will not only boost morale and lift their overall economy, but they will also start to develop relationships with communities that may be otherwise difficult to gain access too.
Nike Town is part of a national effort by many companies to improve how they treat their employees. Nike hopes to create more jobs in the areas that most need them by investing in retail outlets that appeal specifically to the younger generation. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. Just like those who live in gated communities all across the country, these individuals need a place to live and work. These young people can be a solution to some of America's most difficult problems.
Nike's Nike Town project is just one example of the many changes Nike is making. They are also working to improve their manufacturing standards so that they can continue to produce high quality goods while reducing their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country's wealth. Many companies face the challenge of finding ways to attract independent workers who are well-paid. Nike hopes to solve this problem by investing in Nike Town and other outlet stores.
Independent, high-paying work is what many young people are looking for. If you have any concerns with regards to exactly where along with the best way to use Student discounts — Full Survey -, it is possible to contact us in our own web site. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. By investing in these locations, they hope to provide a bit of hope to the people of Chicago's south side, where life seems impossible.
Nike chose Costa Mesa to open Nike Town. This is because it's a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren't surrounded by large signs. Sources familiar with the company's demographics say that the average age of Nike's Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people «to drive growth».
The brand has many options to reach this group. It has made its way into popular college student apparel like frilly sports jerseys. It also has its own line of sandals, for children, men, and women. A keystone of Nike's strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. In the case of Nike Town, this translates into young people having a place to purchase casual clothing that resonates with the sports stars they admire and respect.
Both Nike representatives and retailers praise the educational approach to marketing, especially on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
There is a strong demand for outlets that are open to younger generations in the retail sector, just as there is a need at college for Nike Town. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. By creating employment opportunities for underrepresented individuals and giving them a fair shot at success, companies will not only boost morale and lift their overall economy, but they will also start to develop relationships with communities that may be otherwise difficult to gain access too.
Nike Town is part of a national effort by many companies to improve how they treat their employees. Nike hopes to create more jobs in the areas that most need them by investing in retail outlets that appeal specifically to the younger generation. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. Just like those who live in gated communities all across the country, these individuals need a place to live and work. These young people can be a solution to some of America's most difficult problems.
Nike's Nike Town project is just one example of the many changes Nike is making. They are also working to improve their manufacturing standards so that they can continue to produce high quality goods while reducing their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country's wealth. Many companies face the challenge of finding ways to attract independent workers who are well-paid. Nike hopes to solve this problem by investing in Nike Town and other outlet stores.
Independent, high-paying work is what many young people are looking for. If you have any concerns with regards to exactly where along with the best way to use Student discounts — Full Survey -, it is possible to contact us in our own web site. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. By investing in these locations, they hope to provide a bit of hope to the people of Chicago's south side, where life seems impossible.
Nike Town on South Side
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